Worms eye view: From the ground lookking up.
Birds eye view: Upwards looking down.
Eye level: Face to face angle, so what your eyes would see.
Long shot: Shot from a distance.
Extra-long shot: Shot from a very far distance.
Mid-long shot: In the middle of a close up and long shot.
Close up: Close up to the face/object.
Extra-close up: Really close to the face/object.
Panning: Side to side movement, without camera man/women moving.
Crabbing: While holding the camera move side to side.
Tracking: Moving with the object or person.
Tilting: Tilting the camera while filming.
Zooming: Zooming in and out with the camera.
This is an extra long shot.
Bleeding is where you extend the picture or image you want to print so that you’re not going to get a white mark on the side or the image looking messy. It’s like a border after the original border. In this example you can see the product edge then the extra border after it (the bleed area) to keep it looking neat and nice.
This is the similarities in-between each page, so where the title is on each page or the page number. This is good because if they reader is looking for a particular page number they want they can find is easily and quickly because they know where to look.
This is the space in-between the columns and the proximity of the layout of text.
This is the space in-between the text and the side of the book or layout of where you put your text.
This picture shows a good use of kerning and a bad use of kerning. Kerning the the space in-between each letter so if they’re too far apart this can make it more difficult to read this also happens if the letters are too close together. You want a nice balance where it’s clear to read.
This is the spacing in-between each letter, so how far apart or close together they are. With a good use of proximity this will be easy and clear to read, also avoiding overlapping.
This is a bad example of leading in typography because they have very little proximity in the logo title, and the “elise” and “studio” overlap which isn’t clear. They don’t have the correct amount of space in-between each letter or words.